Sales Support

Best Practices for Sales Support
1. Adjust sales support at any time

Companies of different sizes require different types of sales support. Enterprise sales are different from SMB sales, as they typically require decision-makers who can determine whether sales orders are completed or not. Therefore, support in enterprises usually requires more involvement than supporting small business sales.

2. Accept feedback
High level plans such as setting goals, outlining product vision, and defining activities by the leadership are communicated to business managers and team leaders, who work with the team to execute and receive sales support. At the same time, customer supervisors need to pass on feedback content through their managers, and then the managers need to compare the feedback content. The feedback content must be returned to the business chain, so that leaders can know what is effective and what is ineffective.

3. Establish Total
The more information shared within an enterprise, the greater the chance of success, whether it is marketing, customer service, IT, sales support, or any other aspect of the business. Supported by internal collaboration within the company, the sales team is in the best position to succeed, and support work also helps drive the success of other parts of the enterprise. For example, measuring customer content engagement during the purchasing process can help marketing teams develop relevant content strategies based on effective and ineffective content. This helps shape future efforts in marketing, support, customer service, and IT, with content strategies depending on the type of content delivered.

What tools are needed for sales support?

Sales support is a skill that every employee needs the right tools to complete their work. The following is a brief overview of some tools that can help businesses achieve sales support strategies.

1. Customer Relationship Management Platform
The customer relationship management platform can make it easier for enterprises to establish strong customer relationships, collaborate on transaction processing, and focus on various aspects of business health.

2. Salesforce Sales Support
Salesforce sales support provides sales representatives with the right content and guidance at the right time to achieve faster results. Through functions such as application guidance, personalization, and real-time participation and insight, sales teams can quickly track business progress to drive the likelihood of order completion.

3. Einstein's Dialogue Insights
Einstein Conversation Insights allows businesses to gain actionable insights from digital sales calls. Quickly displaying customer signals allows business personnel to personalize problem handling, redefine sales and support strategies, and address common issues, discuss product pricing, or promote the best way to promote new products.

4. Contract management software
The contract management software simplifies the entire contract process by managing all legal agreements and relevant data, so as to make customers happier with faster turnaround time and more accurate contracts.

5. CPQ
Configuration, Pricing, and Quoting (CPQ) software is an automated sales tool that extracts data from the CRM system and creates quotes. CPQ helps sales representatives sell the correct combination of products, control discounts, and automate approval processes.

6. Content management system
A powerful Content management system (CMS) helps sales, marketing, and support work together to create, update, and distribute content to better assist sales teams and customers.

7. Email sorting
Email sorting includes nurturing activities, automated customer journeys, and more. Collaborate with colleagues in the marketing department to create orderly messaging, provide the right content to potential customers and customers at the right time, and help them complete their purchases. You can also use email sorting to automatically reply to emails, so customers won't be waiting for customer service to reply for a long time.

8. Mobile sales empowerment
Can the sales team complete work anytime and anywhere through mobile phones or devices? With the right CRM, sales representatives can access sales information, marketing content, pricing information, and self-learning support activities anytime and anywhere.

9. Sales training
Training can take various forms, from traditional face-to-face classes to self paced online learning on platforms such as Trailhead.